Friday, January 30, 2015
Nutrisystem Fast 5 ad, is it false and deceptive advertising? You decide.
Have you seen the most recent Nutrisystem Ad with Marie Osmond and Dan Marino? I have and reviewed it over and over ago to determine if the two spokes people (Dan and Marie) had lost weight on the Nutrisystem Fast Five + program. Turns out they had NOT! That is right, neither Dan or Marie had used the Nutrisystem Fast Five + program. You would think they had. But you would be wrong! Nutrisystem would have you believe these two spokes people lost weight (Marie, 50 lbs and Dan, 22 lbs) using the fast five+ program, but unless you are a speed reader you may have missed the disclaimer at the bottom of the segment that featured them in the ad.
So lets take a look at Marie first. Marie is on air for 4 seconds and she does say, "I am Marie and I have lost 50 lbs on Nutrisystem."
What you may have missed was the disclaimer below her, but who wouldn't, 4 seconds is not enough time for you to listen to Marie tell you she has lost 50 lbs and then read the disclaimer below. So for those of you who missed the disclaimer, here it is.
MARIE DID NOT USE FAST 5. EXPECT TO LOSE 5 LBS IN YOUR FIRST WEEK FOR AN AVERAGE OF 1-2 POUNDS PER WEEK ON THE PROGRAM. WEIGHT LOSS ON PRIOR NUTRISYSTEM PROGRAM.
What, Marie did not lose 50 lbs on the Fast Five program? Are you kidding me? You would think she had. I guess we are not quick enough to listen to Marie talk and read the disclaimer below her picture. Who could read the disclaimer anyway? It is way to small.
Is this false advertising? Deceptive advertising? You decide? Are you disappointed Marie did not lose 50 lbs on Nutrisystem's Fast Five program?
What does the last line in the disclaimer mean? "Weight loss on prior Nutrisystem program."
I have no idea what that line means, do you? Are they implying Marie lost weight on Nutrisystem on a prior program? What program? When? Over what period of time? How much did it cost her?
Now for Dan and this is good.
Dan comes on the screen for 2 seconds and says the following, "I am Dan Marino and I lost 22 lbs."
That is it. Unlike Marie who said she lost 50 lbs on Nutrisystem, Dan does not say he lost 22 lbs on Nutrisystem. He simple says, he lost 22 pounds. Now wouldn't you think Dan lost 22 lbs on Nutrisystems Fast Five program? Well, that is not the case. Just like Marie, the disclaimer below Dan reads as follows,
DAN DID NOT USE FAST 5. EXPECT TO LOSE 5 LBS IN YOUR FIRST WEEK FOR AN AVERAGE OF 1-2 POUNDS PER WEEK ON THE PROGRAM. WEIGHT LOSS ON PRIOR NUTRISYSTEM PROGRAM.
What he dis not lose 22 lbs on Nutrisystem? You would think he had? Huh?
Now I get it, Dan was on the screen for only 2 seconds, how could you possible be listening him telling you he lost 22 lbs and read the disclaimer in 2 seconds, IMPOSSIBLE!
Hey Dan, how did you lose the 22 lbs? We would like to know since you did not tell us in the ad, only that you lost 22 lbs.
There is that statement at the end of the disclaimer, Weight loss on prior Nutrisystem program. I have no idea what that means and if it applies to Dan. Doesn't say Dan's name.
Well you decide, is this false or deceptive advertising? Is Nutrisystem intending to deceive you into believing these spokes people lost weight on the Nutrisystem Fast Five program? Probably not, since they put a disclaimer at the bottom. But who could possible read the small disclaimer and watch the spokes person at the same time? Nobody! You would have to stop the ad, as I did.
Feel free to send me your comments to billhytek@Hotmail.com
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Nutrisystem is a leading provider of structured home-delivered weight loss meal plans, and has helped consumers lose weight for more than 40 years by providing quality foods and a nutritionally balanced meal program. Meal plans feature more than 150 menu options, along with complimentary, optional counseling from trained weight-loss coaches, registered dietitians and certified diabetes educators. Customers are provided further support from the online community, tools, trackers, mobile apps and more.
ReplyDeleteQuit spamming, Stiven. You obviously work for nutrisystem, so tell your buddies to start using honest advertising.
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