The Life Mastery Toolkit

The Life Mastery Toolkit

A Practical Guide to Purpose, Brand, Legacy, and Exchange

By Bill Conley – America’s Favorite Life Coach

Worksheet 1: Finding Your Purpose

Step 1: What Brings You Life? List 5 activities that make you feel most alive.

Step 2: What Are You Good At? Write 3 talents or strengths others notice in you.

Step 3: What Breaks Your Heart? Identify 2 problems in the world that stir deep emotion.

Step 4: Drafting a Mission Statement: My purpose is to use my gift of ________ to serve ________ so

that ________.

Step 5: Align Your Daily Life: One step I can take this week to live closer to my purpose.

Worksheet 2: Becoming Your Brand

Step 1: Desired Brand: List 5 words you’d like to be known for.

Step 2: Current Brand: Ask 3 people how they see you. Write their words.

Step 3: The Gap: What’s missing between your desired and current brand?

Step 4: Strengthening Your Brand: For each word, write a daily action to live it out.

Step 5: The Brand Compass: Will this strengthen my brand or weaken it?

Worksheet 3: Defining Your Legacy

Step 1: Fast Forward: At the end of your life, what do you want people to say about you?

Step 2: The 3 Buckets of Legacy: Relationships, Contribution, Faith & Values.

Step 3: Legacy Audit: Today’s choices that build my legacy / undermine it.

Step 4: Legacy Roadmap: Three actions to begin now.

Step 5: Daily Legacy Check: Did my actions today reflect the legacy I want to leave?

Worksheet 4: Evaluating Your Exchanges

Step 1: Awareness: List how you spent your last 24 hours.

Step 2: Meaningful vs. Empty Exchanges: Fill out the activity table.

Step 3: What Are You Exchanging Life For?

Step 4: Designing Better Exchanges: List 5 trades you want to improve.

Step 5: Purpose and Direction: What is the ultimate purpose I want my life to serve?

Step 6: Daily Check-In: What did I exchange my life for today, and was it worth it?

Worksheet: Finding Your Purpose

Based on “Finding Your Purpose” by Bill Conley

Step 1: What Brings You Life?

• List 5 activities that make you feel most alive:

1. ---

2. ---

3. ---

4. ---

5. ---

Step 2: What Are You Good At?

• Write 3 talents or strengths others often notice in you:

1. ---

2. ---

3. ---

Step 3: What Breaks Your Heart?

• Identify problems in the world that stir deep emotion in you:

1. ---

2. ---

Step 4: Drafting a Mission Statement

• “My purpose is to use my gift of _______________ to serve _______________ so that _______________.”

Step 5: Align Your Daily Life

• What’s one small step you can take this week to live closer to your purpose?

---

Worksheet: Becoming Your Brand

Based on “Becoming Your Brand” by Bill Conley

Step 1: What Do You Want to Be Known For?

• Write 5 words you’d like people to use when they describe you:

1. ---

2. ---

3. ---

4. ---

5. ---

Step 2: What Is Your Current Brand?

• Ask 3 people how they see you. List their words:

1. ---

2. ---

3. ---

Step 3: The Gap

• Compare your desired brand vs. the current brand. What’s missing?

---

Step 4: Strengthening Your Brand

• For each of your 5 words, write one daily action to live it out.
  Example: Reliable → Be on time for every meeting.

Step 5: Brand Compass Question

• Before each decision, ask: “Will this strengthen my brand or weaken it?”
  Write down 3 recent choices and whether they enhanced or harmed your brand:

1. ---

2. ---

3. ---

Worksheet: Defining Your Legacy

Based on “Defining Your Legacy” by Bill Conley

Step 1: Fast Forward

• Imagine you are at the end of your life. What do you want people to say about you?

---

Step 2: The 3 Buckets of Legacy

• Relationships: What kind of family/friends do you want to leave behind?

---

• Contribution: What difference do you want to have made in your community/world?

---

• Faith & Values: What principles do you want people to remember you for?

---

Step 3: Legacy Audit

• What choices today are building that legacy?
• What choices today are undermining it?

Step 4: Legacy Roadmap

• List 3 actions you will begin now to align your life with your desired legacy:

1. ---

2. ---

3. ---

Step 5: Daily Legacy Check

• At the end of each day, ask: “Did my actions today reflect the legacy I want to leave?”

 The Life Mastery Toolkit

A Practical Guide to Purpose, Brand, Legacy, and Exchange
By Bill Conley – America’s Favorite Life Coach

Worksheet 1: Finding Your Purpose

Step 1: What Brings You Life?
List 5 activities that make you feel most alive:

1. ---

2. ---

3. ---

4. ---

5. ---

Step 2: What Are You Good At?
Write 3 talents or strengths others notice in you:

1. ---

2. ---

3. ---

Step 3: What Breaks Your Heart?
Identify 2 problems in the world that stir deep emotion:

1. ---

2. ---

Step 4: Drafting a Mission Statement
“My purpose is to use my gift of _______________ to serve _______________ so that _______________.”

Step 5: Align Your Daily Life
One step I can take this week to live closer to my purpose:

---

 Worksheet 2: Becoming Your Brand

Step 1: Desired Brand
List 5 words you’d like to be known for:

1. ---

2. ---

3. ---

4. ---

5. ---

Step 2: Current Brand
Ask 3 people how they see you. Write their words:

1. ---

2. ---

3. ---

Step 3: The Gap
What’s missing between your desired and current brand?

Step 4: Strengthening Your Brand
For each word, write a daily action to live it out.
Example: Reliable → Be on time every day.

Step 5: The Brand Compass
Ask daily: “Will this strengthen my brand or weaken it?”
Recent choices:

1. _____________________ (strengthened/weakened)
2. _____________________ (strengthened/weakened)
3. _____________________ (strengthened/weakened)

Worksheet 3: Defining Your Legacy

Step 1: Fast Forward
At the end of your life, what do you want people to say about you?

Step 2: The 3 Buckets of Legacy

• Relationships: _____________________
• Contribution: _____________________
• Faith & Values: _____________________

Step 3: Legacy Audit
Today’s choices that build my legacy: _____________________
Today’s choices that undermine it: _____________________

Step 4: Legacy Roadmap
Three actions to begin now:

1. ---

2. ---

3. ---

Step 5: Daily Legacy Check
“Did my actions today reflect the legacy I want to leave?”

Worksheet 4: Evaluating Your Exchanges

Step 1: Awareness
List how you spent your last 24 hours:

• Morning: _____________________
• Afternoon: _____________________
• Evening: _____________________

Step 2: Meaningful vs. Empty Exchanges

Activity	What I Gave	What I Got	Peace/Joy/Purpose?	Notes
Example: Scrolling phone	1 hour	Distraction	No	Left me restless
Example: Dinner with family	2 hours	Connection	Yes	Laughter and bonding

Step 3: What Are You Exchanging Life For?
“I often trade _______________ for _______________ and it leaves me feeling _______________.”

Step 4: Designing Better Exchanges

1. ---

2. ---

3. ---

4. ---

5. ---

Step 5: Purpose and Direction

• What is the ultimate purpose I want my life to serve?
• Which exchanges bring me closer? What pulls me away?

Step 6: Daily Check-In
“What did I exchange my life for today, and was it wo